Who we are...

Serious Toyz is an established and reputable dealer of quality vintage toys and collectibles. (Truth is, we are collectors, just like you, who have turned our passion for old toys into a business.) Since 1995, we have sold thousands of items to discriminating collectors worldwide. Watch for our ads in major toy collecting publications such as "Toy Shop", "Antique Toy World", "Toy Cars and Models", "Comic Buyers Guide", "Collecting Toys", "Goldmine", "Record Collector", "Antique & Arts", "Beatleology", "Playset Magazine" and other publications and price guides. We have earned a string of Toy Shop Magazine "Customer Service" awards for ethics and good business practices, and have been repeatedly named as "one of the leading Toy Auction Houses in the US" by a number of industry publications. We also contribute to vintage toy price guides, including "Toys & Prices"; "Schroeder's Collectible Toys"; and "Kovel's" newsletters & annual price guides. We are happy to share past press coverage with you and offer references from industry leaders and top collectors worldwide.